Tip Deciphering lead magnets: from theory to practice Today, lead magnets have become an indispensable part of marketing automation. But how can you fully exploit their potential and guarantee their effectiveness?
Definition Develop your B2B contact base with customized segmentation Discover B2B segmentation, its methods and how to implement an effective strategy with practical examples and our advice.
Word from the expert Activate your business by automating, now! Companies that industrialize their marketing have access to a qualified, up-to-date database, enabling them to build responsive customer relationships. In this article, you'll find best practices in marketing automation and concrete examples of automation scenarios.
Tip • November 10, 2024
Intelligent marketing automation: dream or reality?
Can we hope to automate marketing actions while personalizing the message? Machine learning-based marketing automation is one solution.
Tip • November 10, 2024
Communicating to sell: the benefits of automation
In sales, communication is a real lever. How can you deploy it to optimize your conversion rate?
Tip • November 10, 2024
Automate marketing, yes, with a finely qualified target
Mass marketing is a thing of the past. It's time for personalization. But how do you personalize when you're addressing a large volume of prospects?
Definition • November 10, 2024
Harness the power of drip marketing to boost your conversions!
Drip marketing has become an indispensable pillar for businesses wishing to maintain a constant, personalized link with their customers. Discover all its secrets in this article!
Tip • November 10, 2024
Workflows with HubSpot: the secret to successful marketing automation!
Tip • November 10, 2024
The art of using email automation, the Holy Grail of digital marketing (+ case studies)
Discover what email automation is, its benefits and how to implement it effectively in your digital marketing strategy.
Webmecanik Automation
Marketing Automation
Lead Generation
Email Marketing
Training Management
Marketing agency
Tip • November 10, 2024
Increase your results effortlessly: LinkedIn automation examples and tools
Learn how LinkedIn automation can optimize your networking, prospecting and recruiting. Discover the best tools to save time and maximize your efficiency on the platform.
Definition • November 10, 2024
Everything you need to know about push marketing
Push marketing involves "pushing" products or services to a large unsolicited audience. Why is this approach so essential? What challenges might it pose for you?
Tip • November 10, 2024
Strengthen your marketing automation with efficient workflows (+ 3 examples)
Optimize your marketing campaigns by discovering how to create effective marketing automation workflows in 4 simple steps, with concrete examples to maximize your ROI.
Definition • November 10, 2024
Improve your B2B strategy with marketing automation!
In an economic context where B2B customers are increasingly demanding, marketing automation is an essential strategic response. Find out everything there is to know on the subject.
Word from the expert • November 10, 2024
Transforming data into insights for better customer knowledge
To obtain a complete view of each customer, and achieve a high level of personalization at every point of contact, it's important to make data the conductor of your digital strategy. This data must then be exploited and transformed into insights, for appropriate marketing activation.
Definition • October 23, 2024
Unleash your teams' innovation and creativity with cross-functional management
What are the advantages and limitations of this type of management, and how can it be implemented? Focus on the key skills of the cross-functional manager!
Definition • October 23, 2024
Omnichannel marketing: the new customer journey that revolutionizes the power of your campaigns!
Want to multiply the performance of your marketing campaigns with an omnichannel strategy? Discover our tips for optimal implementation and 3 emblematic examples of successful omnichannel strategies!
Tip • October 23, 2024
Emailing: 10 marketing automation scenarios to activate
Thanks to marketing automation, you can put your email campaigns on autopilot. 10 scenarios to activate your lead management.
Definition • October 23, 2024
7 examples of marketing automation scenarios to roll out the red carpet for your strategy
Discover effective marketing automation strategies with examples and scenarios to implement to effectively convert your leads.
Definition • October 23, 2024
The marketing manager: a strategist who listens to customers and trends
What does a marketing manager do? Here's a job description, an overview of the profession and a 2.0 toolbox.
Definition • October 23, 2024
The future is now, thanks to these 10 uses of AI in marketing
Marketing departments have understood the benefits of harnessing the potential of artificial intelligence to boost efficiency and productivity. Automate, personalize, create... discover 10 use cases.
Tip • February 10, 2021
The Best B2B Sales Lead Generation Strategies
Conducting sales as a B2B business takes time and can be tricky. Here are the best strategies and tools to improve your lead generation methods!
Tip • January 19, 2021
Find the Best Growth Hacking Strategy with our Guide
Find out all there is to know about growth hacking. Discover the best practices and and how it can benefit your business.
