Tip • November 10, 2024
Intelligent marketing automation: dream or reality?
Can we hope to automate marketing actions while personalizing the message? Machine learning-based marketing automation is one solution.
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Tip • November 10, 2024
Communicating to sell: the benefits of automation
In sales, communication is a real lever. How can you deploy it to optimize your conversion rate?
Word from the expert • November 10, 2024
Activate your business by automating, now!
Companies that industrialize their marketing have access to a qualified, up-to-date database, enabling them to build responsive customer relationships. In this article, you'll find best practices in marketing automation and concrete examples of automation scenarios.
Definition • November 10, 2024
Everything you need to know about push marketing
Push marketing involves "pushing" products or services to a large unsolicited audience. Why is this approach so essential? What challenges might it pose for you?
Tip • November 10, 2024
Deciphering lead magnets: from theory to practice
Today, lead magnets have become an indispensable part of marketing automation. But how can you fully exploit their potential and guarantee their effectiveness?
Definition • November 10, 2024
Harness the power of drip marketing to boost your conversions!
Drip marketing has become an indispensable pillar for businesses wishing to maintain a constant, personalized link with their customers. Discover all its secrets in this article!
